6 Proven Ways to Master Blog Writing Now
As a small business owner, you've likely heard about the benefits of having a blog. But, instead of hiring a writer, you've decided you take on the task of writing the blog posts yourself. Fair enough.
Aside from being an excellent content marketing strategy for your business, blogging is also a way for you to exercise your creativity and speak directly to customers online.
To get you started on the right foot, here are six tips that will help you to master the skill in no time.
Don't Forget the Fundamentals
Even if you're new to blogging, you can still create compelling posts by following the fundamentals — proofread for grammar errors, keep sentences concise, and paragraphs short and easy-to-read.
For a quick and easy guide to learn how to write simply and with purpose, choose The Elements of Style. Read up on the latest grammar blogs. Or get a fast education with The Only Grammar Book You’ll Ever Need.
Read Popular Blogs
The best way to become better at blog writing is to read. A lot. Find the best blogs in your niche, the ones who are ranked high in search results and are shared widely on social media.
Pick apart what makes their writing effective. See what their readers are giving as feedback. Can you be as helpful as they are, but bring your own experiences to those same readers?
Learn By Hand
Sit down, pick up a pen, and copy the words of your favorite writers on paper. It might sound like a waste of time, but it’s a proven way of learning how to master blog writing. You’ll learn their style through muscle-memory and pick apart their writing word by word. Some of the most popular bloggers like Jon Morrow have done this.
Find an Editor
No matter how much grammar you’ve studied, there’s bound to be typos that slip through the cracks. By hiring an editor, you’ll get another set of eyes on your work. They’ll be able to offer suggestions to you as well.
Don't Be Boring
Some say the number one rule of blog writing is don’t be boring. If you have an authentic voice that’s dying to come out, don’t hold back. Readers know when someone isn’t being genuine. That’s why some of the most read blogs are written in a conversational tone. They have their own style and voice that relate to their audience.
Research & Outline
The best blog posts connect with their target readers. They seem to know exactly what their readers need. The more you understand your readers and research the topics they care about, the more effective and easier to write your post will be.
To cut down the time spent on writing, and build a solid structure, don’t wing it. Create an outline.
YOU’RE ON YOUR WAY TO BECOMING A BETTER BLOGGER
Follow the tips above and your blog writing skills will quickly improve. But, if you'd rather spend your time running your business instead of blogging, let the professionals handle it.
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