7 Freebies to Get More Blog Subscribers
Giving away free items and discounts has long been a successful marketing strategy by businesses and is even backed by science. It helps create a positive image for brands and makes customers happier. Your blog can benefit from offering freebies too. They give people an incentive for subscribing to you. If you’re still looking for freebie ideas you can try, check these out.
7 Blog Freebies To Get You Subscribers
1. eBooks
Electronic books or eBooks have become a staple freebie because of their simplicity. You can write everything on a word processor, save the file as a PDF, and create a landing page on your blog for it. It doesn’t have to be a costly endeavor, making it ideal for new blogs on limited budgets.
eBooks are also popular for their versatility. You can write about any topic that you want, be it a statistics report on your niche or even a compilation of your best blog posts. It doesn’t matter what niche you’re in, because there’s always someone in your target audience that reads. But don’t give away everything you know for free. Give readers something to look forward to -- a free preview of what they’ll get when they avail your paid content, service or product.
2. Tutorials
Starting a blog for your business means setting yourself up as an expert in your niche. What better way to show said expertise than through a tutorial? They can help your readers find solutions in exchange for subscriptions. By being someone who has the answers they need, your business becomes more trustworthy.
You can create manuals on how to install one of your products, or write a how-to guide for maintaining them. If you sell air conditioner parts, you can teach customers how to install and clean air filters. You can then place a subscribe button on a related blog post that offers the guide.
However, if you’re selling a service, you’ll have to choose tutorial topics carefully, since you’ll want people to come to you for help, not help themselves. If you’re a social media manager, for instance, a tutorial on DIY Facebook page management is not going to do you favors.
3. Courses
Free courses aren’t just useful for sites that offer online classes. It can be used for blogs that provide advice or news in their niches, like financial or parenting blogs. For instance, you can develop a 5-day intro course on stock market investment, or a week-long course on anger management with children. You can have it emailed to your subscribers on a set schedule so that you’ll be a regular and memorable presence in their inbox.
Courses can also work for businesses with products with steep learning curves, like computer software. A web hosting blog can start a free course on creating a website, while a project management program can have one that goes in-depth on its features.
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4. Calendars
A calendar is another great freebie that can be used by any business. Your readers will like them since they’re actually quite handy to have in their daily lives.
Calendars are straightforward and simple enough, but you can still modify them to suit your niche. A cooking blog’s calendar can suggest recipes to try each day. A crossfit calendar can have a workout planner or tracker that you can follow. You could also design the calendar to go with your business’s theme.
You don’t have to create physical calendars either. You can offer it as printables that can be downloaded instead. This way, you’ll save on printing and shipping costs.
6. Free Products
People love free stuff. Offering some to your readers provides plenty of incentive to sign up. For example, an online pet supplies store can offer free sachets of shampoo for every purchase when buyers also subscribe to their blog.
But it doesn’t have to be a physical product. If you’re a stock photography business, you can offer subscribers free photos templates on a weekly or monthly basis. People are already coming to you for photos -- giving some for free regularly might get them interested in paying for premium too.
6. Exclusive Access
Giving exclusive access makes readers feel special when they subscribe. Businesses that are developing new products can use this to great effect. If you’re creating an app or a game that’s still in beta, you can offer access to your subscribers as a way to let them test it and see if they like it. If you’re writing a book, you can give them a peek at the first chapters.
7. Consultations
Another way to be recognized as an expert is by providing free consultations with your subscriptions. This can be helpful if you’re marketing yourself as someone who provides tailor-made solutions. It’ll let your readers know first-hand that you really are equipped with the right knowledge.
You can offer them in your CTA after a blog post, or as a standalone landing page when someone visits your site for the first time. Some businesses offer free consultations without asking for subscriptions, but you can give subscribers perks such as giving them a higher priority than non-subscribers, or offering discounts if they’ll avail your services after consultation.
We Can Help!
Enticing freebies definitely help you get subscribers, but content is what keeps your blog alive.
Schedule a free consultation with MyBlogDealer today, and let’s make a plan for growing your blog!